Few months ago, I was researching role of communities in product development and test marketing which led me to a case study on Pampers. A community of mom bloggers is invited to a hosted event by Pampers where they helped the brand come back in line after a massive product recall. A classic example of Power to the Community.
Shortly afterwards, here I was experiencing it first hand along with the Mumbai Food Bloggers community. I also write a food blog Now Cooking. Food for me has always been “social”. Like the British have the weather, Indians always have food to talk about as an icebreaker.
Irrespective of the season or reason for the gathering, food often becomes a centerpoint of conversations. So it’s only natural how well Social Media complements the essence of food. Add to this, the burgeoning bloggers community in the city and you have an active reminder of how social sharing is impacting the business of food today creating win-win situations for both food bloggers and their host restaurants. Read a full account of the 2nd Mumbai Food Bloggers Meet.
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